Psychology of Colors in Logo Design: What They Mean

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Pink Hummingbiird Logo Design by Matt Cazes

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What colors you should use in your logo design and what they mean.

When starting up a new company, or branding yourself—a logo distinguishes you apart from the rest. It helps with being quickly recognizable and memorable since the human brain is better at remembering colors/symbols than words.

The process of creating a logo design isn’t a simple one. You need to put a lot thought into what colors you’re choosing and why. If McDonald’s choose blue and orange for their logo-we would react differently.

Taking a quick look at this example, McDonald’s, everyone knows their logo. The golden arches in front of red—why did Mr. Ronald McDonald choose these colors? It’s because psychologically speaking; red is the most exciting color. Red give the most reaction and has its viewer captivated. This is why most children’s toy brands will have red associated in some way in their logo design or product design. Yellow being another primary color does this as well—and these two colors fit for being related to ketchup and mustard (what would go on your Big Mac).

So what do some colors mean? What feeling or emotion will certain ones evoke? We’ve got a nice, short and compiled list for you to take a look at when considering a logo’s design. If you need help; logo design is one of the amazing services we off with professionals who work with Hummingbiird!

Whatever logo you choose-just know that everything in your design must be intentional.

Red

This color deals with excitement, passion and anger. If your brand is young, loud, playful, and youthful this is the most striking color to use.

Orange

With orange, this is another playful color. Orange being a secondary color, using this will help a logo design stand out because it’s still brings that “energetic” feel.

Yellow

Because it’s associated with the sun yellow exudes cheer, being bright, happiness, and friendliness.

Green

This color is most rooted in representing natural, authentic, and organic. Anything involving the planet, gardening and nature will usually use green in the logo design. If you want to bring a feeling of being genuine to your brand, green is ideal.

Blue

This color is in most logo designs due to it evoking feelings of being trustworthy, serious-ness and maturity.

Purple/Violet

This hue deals with femininity and representing “new-age” and wise.

Pink

For pink in a logo design it represents youth, luxury and “being modern.”

Brown

This color is so closely related to dirt and due to that, it can have your brand have a rugged and serious look. Brown is seen to be one of the less utilized colors within logo designs, so using it will help your brand stand out.

Black

Again, this color represents luxury, but not only this. Black can also have your brand appear slick and modern as well due to its relation with black screens and technology.