Logo Design: What colors to use and what they mean

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Pink Hummingbiird Logo Design by Matt Cazes

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The process of creating a logo design isn’t a simple one. You need to put a lot thought into what colors you’re choosing and why. If McDonald’s choose blue and orange for their logo-we would react differently.

Taking a quick look at this example, McDonald’s, everyone knows their logo. The golden arches in front of red—why did Mr. Ronald McDonald choose these colors? It’s because psychologically speaking; red is the most exciting color. Red give the most reaction and has its viewer captivated. This is why most children’s toy brands will have red associated in some way in their logo design or product design. Yellow being another primary color does this as well—and these two colors fit for being related to ketchup and mustard (what would go on your Big Mac).

So what do some colors mean? What feeling or emotion will certain ones evoke? We’ve got a nice, short and compiled list for you to take a look at when considering a logo’s design. If you need help; logo design is one of the amazing services we off with professionals who work with Hummingbiird!

Whatever logo you choose-just know that everything in your design must be intentional.

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