1. Use Contrasting Colors
When you are putting together a new design it is important to make sure all your content is clear and stands out against the background. Avoid putting text over complex or detailed images, it’s important the make sure your messaging is clear and readable! If you do need to put text over an image, make sure you choose a color that will stand out against your background image and a bolder font that will be easy to read. In the first image, we have an example of
2. Be careful of colors that contrast TOO much
While it’s important to make sure your text is visible against its background color, colors that contrast too much can also be very difficult to read. Looking at the image above, it’s very straining on the eyes to read text on an extremely contrasting background. The text starts to appear to bleed into the surrounding color and becomes more difficult to look at closely. Using colors that are not extremely high in contrast is important because when designing something, you want the reader to be able to digest your content as quickly and easily as possible.
3. Leave White Space
White space is one of the most powerful tools in graphic design. White space doesn’t mean using the color white in your design, instead, white space refers to the negative areas of the design that
4. Spacious Margins
One of the most common mistakes in graphic design is tiny, or non-existent margins around a block of text. When creating a design it’s important to leave a comfortable amount of space around any text in your image. This is important for a few reasons, for instance, it’s important to leave space around the important elements of your design, like text, because when printing a design you don’t want anything to get cut off or cropped. It’s also important to leave margins around text because it is more comfortable for people to look at. Text that doesn’t have sufficient margins can appear to be running off the page or crowded and this can be uncomfortable to look at. Text with sufficient margins is much easier to read. Looking at the above two examples the first image does not have a large enough margin for the text on the left edge of the photo. Even though the box surrounding the text is quite spacious it appears the text doesn’t fit the space properly and is awkward to look at. In the second image, the test is slightly smaller and has sufficient
5. Keep fonts cohesive
When putting together a design it’s important to select your fonts carefully. Missing too many styles of fonts can make a design confusing and appear confusing and busy. Looking at the above example, even though the color scheme is cohesive and there are sufficient margins, it’s hard to determine which section of the text is the most important because they are all extremely different fonts. When choosing fonts, if you want to use highly contrasting fonts for impact try to limit your contrasting fonts to two or three depending on the size of your design. The design above is fairly small so two highly contrasting fonts would be sufficient. It’s okay to use different
6. Choose an overall color scheme
When creating a design it’s important to have an overall color scheme in mid, whether the color scheme be based off images used, a brands colors or the mood you want to portray it’s important to have a general theme in mind. Looking at the image above it’s clear there isn’t a general color scheme the designer is adhering to. Each section of color and text looks as though it could be a part of a different design. While all the colors work with there respective texts and none are difficult to read, when looking at the image as a whole it doesn’t look cohesive.
7. Consider the mood your colors and fonts give off
Colors and fonts definitely have moods and personality. When creating a design, think about the feeling and mood you want your design to give off. Do you want the viewer to feel relaxed? Excited? Hungry? These are all important things to consider when choosing fonts and colors for a design. Looking at the example above, it’s hard to feel relaxed and calm with the bright red blocks of color and bold in your face fonts. The images in the design give off a calm and serene vibe but the colors scheme and fonts are detracting from the mood
8. Know your tools
Having a well-rounded design toolkit is a must for any designer. It’s important to know the best software in the industry and what it does, so you can pick and choose the tools that are the best fit for you as a designer. We have put together a list of the tools every designer needs to know in 2019 so you can be informed and prepared to take on any design task. You can download the comprehensive guide here.
9. Let your background image determine your text placement
Often times design can be as simple as placing text over an image, but it’s important to understand where to place that text to provide balance and clarity to your design. In the first image above the text is clear and readable but the design feels a bot bottom heavy and there isn’t a strong balance that draws your reader’s eye across the image. In the second
10. Be aware of photo size and quality
A beautiful design can easily be ruined b a poor quality photo. The size and quality of the image you need to use should play a key role when mapping out your design. If you are making a larger design your image will need to be large and high quality to avoid it appearing blurry. Looking at the above example this image of a car has been blown up much too large from the original image size. This makes the image appear blurry and grainy. The image has also been stretched so the car is not cropped, however, this distorts the dimensions of the car and it is obvious the image has been altered.
If you liked these tips don’t forget to download our list of the best design tools in 2019 here!